Repositioning of a company
The opening of a foreign trade network, the entry into large-scale distribution, the design of a franchise are some of the most frequent examples of corporate repositioning that require not only the expertise of effective managers, but also the cooperation of legal experts who participate in strategic planning, even before the execution phase.
In fact, it may occur that the most attractive business project must be reconsidered due to regulatory barriers, or that a different strategy is more efficient due to regulatory reasons.
In particular, when changing the market, whether it is a new product or a geographical extension of business, you cannot fully account for the wealth of experience that has accompanied the business up to that time. Even the best entrepreneur is likely to make mistakes due to inexperience or formulating strategies that are not feasible or make inappropriate decisions.
Years ago we assisted a company that was an aeronautical supplier and had decided to propose different products to the same market, with a greater technological impact. Diversification prompted the company to develop new skills and create a special business unit, in which the contribution of legal counsel (involved in the issues of intellectual property, regulatory framework, contracts with suppliers) had been critical to the success that the company then deservedly achieved.
The complex corporate repositioning requires the temporary acquisition of specialized skills, which can be guaranteed by qualified professionals, in order to complete a critical phase with competence and start the project in the best way.
